Just hours before the 2019 Singapore Premier League (SPL) kicked off with the Community Shield last night, the country's only professional sports league received a boost with the unveiling of a new title sponsor.
AIA Singapore inked a two-year deal and the insurance group's logo will be emblazoned on the back of the jerseys of all nine clubs.
AIA, who are also the shirt sponsors of English Premier League club Tottenham Hotspur and had appointed David Beckham as its ambassador, takes over from previous co-title sponsors Great Eastern and Hyundai.
Although details of the sponsorship were not disclosed at the signing ceremony at Jalan Besar Stadium yesterday, The Sunday Times understands that not only will the company provide insurance coverage for SPL players, the deal includes a cash component as well.
Patrick Teow, chief executive officer of AIA Singapore, said: "This sponsorship is not just about the money, we want to put in time and effort to help the Singapore Premier League reach its objectives.
"The FAS' (Football Association of Singapore) values are aligned with ours, so it was a natural choice for us to work with them."
AIA, which is celebrating its centennial this year, will work with FAS for opportunities to leverage on the SPL clubs' ties with the communities and schools to encourage youth development and conduct other outreach activities to promote an active and healthy lifestyle.
FAS president Lim Kia Tong said: "With AIA Singapore's existing ties to football and notable presence in the Asia-Pacific region, we believe that this partnership will help us to achieve our goal of improving the vibrancy of local football and raising the standards of football in Singapore.
"In line with the FAS' objective of increasing participation at the grassroots level, there are plans to work together to reach out and target the community, especially the youth.
"I am certain that, together with AIA Singapore, we will be able to do more and we look forward to having a fruitful partnership."
How Man City should line up against Crystal Palace in the Premier League. Manchester City will pip Liverpool to the Premier League title if they win each of their last six games between now and
Man City 2-3 Crystal Palace, LIVE stream online: Premier
Iran coach Carlos Queiroz said Friday that he was "honoured" to be courted by Colombia, who want the former Real Madrid boss to join them after the Asian Cup. "There's no doubt that Colombia
Iran coach Queiroz set for Colombia switch after Asian Cup
worldsoccertalk.com/2019/01/18/iran-coach-queiroz-set-for-colombia-switch-after-asian-cup/
Iran coach Queiroz set for Colombia switch after Asian Cup AFP January 18, 2019 AFP No Comments Abu Dhabi (AFP) - Iran coach Carlos Queiroz said Friday that he was "honoured" to be courted by Colombia, who want the former Real Madrid boss to join them after the Asian Cup.
Iran coach Queiroz set for Colombia switch after Asian Cup
A lawyer for FIFA council member Mahfuza Akhter Kiron is set to file a petition in a Bangladesh court on Tuesday seeking bail for the official who has been arrested in a defamation case following
Bangladesh FIFA official arrested for 'defaming' PM Sheikh
Neymar will miss both legs of Paris Saint-Germain's upcoming Champions League last-16 tie against Manchester United after the French club confirmed Wednesday that the world's most expensive player would be out for 10 weeks with a metatarsal injury.
Neymar to miss Manchester United tie in Champions League
The Reds' 3-0 loss to Catalan giants in the Champions League will not impact their bid for the Premier League crown, says the man trying to stop them Jurgen Klopp's men were beaten 3-0 at Camp Nou
LIVE FC Bayern Munich - Liverpool - Champions League - 13
Search for missing football player resumes in English Channel. Cardiff City's Emiliano Sala feared dead after his plane disappeared over the English Channel on Monday. 23 Jan 2019 11:52 GMT.
Football: Search for missing Cardiff City's Emiliano Sala
Young Lions stay in hunt for finals. Singapore's Ikhsan Fandi (in blue), seen here in an earlier match against Hong Kong, scored a superb solo goal within a minute of kick-off against North Korea
Latest SINGAPORE FOOTBALL | The Straits Times
First, he changed his own game. Then, he created a process around his experience so the 18,000+ entrepreneurs he has worked with could change theirs. Changing lives is no small feat, but for Dan Sullivan, founder of The Strategic Coach ® Program, this game-changer movement is just beginning.
Scoring The Equalizer - How Football Can Become A Game
Tottenham Hotspur's English striker Harry Kane (C) celebrates with defender Jan Vertonghen (L) and goalkeeper Hugo Lloris (R) during the EPL match between Tottenham Hotspur and Arsenal at
Kane and Lloris rescue point for Spurs against Arsenal
'It was my honour to work for the late and much loved Khun Vichai': Sacked Claude Puel pays tribute to tragic Leicester City owner. Leicester City sacked Claude Puel as manager after 4-1 defeat by
Ronaldo return looms large over Juve's European hopes
0 comments:
Post a Comment